Davis Baking Soda & Oatmeal Shampoo naturally absorbs and combats odor while offering a soothing bath for dry or itchy skin. The deodorizing formula is blended with Colloidal Oatmeal and Aloe Vera to help calm redness and reduce skin inflammation. The cleaning power of Baking Soda easily penetrates embedded dirt, unwanted oils and accumulated residue caused by excess build-up of styling products so the coat is left cleaner and more manageable. Baking Soda & Oatmeal Shampoo provides a gentle, exfoliating bath, removing dead skin cells. creating softer and smoother skin. This is a soap-free hypoallergenic shampoo, an ideal choice for sensitive skin while producing a beautifully refreshed coat.